Our Story

Hey there, fellow traveler!

Like so many Deadheads, we’ve always loved the vibe, the music, and the community — but we felt there was something missing: modern, clean, everyday-wearable Dead-inspired gear. We wanted apparel and accessories that could carry the spirit of the music everywhere — from a tailgate to a coffee shop, from the course to the couch.

In 2023, we launched StealieShop.com, not knowing where the road would take us. What we found was more than customers — we found a community. A family of Deadheads who embraced our vision and helped us grow beyond anything we imagined.

One design in particular struck a chord: our Signature Life is dead. collection. Tees, hoodies, mugs, hats — they quickly became some of our most-loved pieces, blending nostalgia with a modern edge. The love and support for that line was so strong that in October 2024, we gave it a home of its own - lifeisdeadshop.com.

We’re so grateful you’ve joined us on this journey. We can’t wait to see where the road goes next — and we’re thrilled to have you walking (or dancing) beside us.

Keep it kind. Keep it weird. Keep it Dead.

                -The Life is dead. Team